The TWAL Studio

About TWAL

TWAL is a woman-owned design studio founded in late 2023 and based in Grosse Pointe, Michigan.

Co-founded by Maggie Ehrlich and Meta Martinez—both Michigan natives who spent more than two decades building careers and families on the coasts before returning home—TWAL brings together backgrounds in design, business, and creative direction to create destination-driven collections rooted in a strong point of view.

Meta holds a degree in History of Art & Business from the University of Michigan and brings experience across finance, real estate, home design, and packaging. She has led the redesign of historic homes on the East Coast, overseeing both interior design and full-scale renovation.

Maggie’s background includes corporate event planning, graphic and product design, and experience at IDEO in Palo Alto, California. She is also the owner and designer behind “House of Evie,” a New York–style loft in Grand Rapids developed for corporate clients.

Together, Maggie and Meta serve as designers and art directors for TWAL, creating original artwork that is translated across a range of products including lucite trays, hats, water bottles, stickers, lacquer trays, and more.

Inspired by the idea of modernizing traditional French toile, TWAL reimagines place-based design through two core collections: a bold, graphic “Pop Art” style and a more traditional, nostalgic “Classic Christmas” collection.

Each collection is designed to merchandise cohesively and resonate with customers through recognizable, place-based storytelling—balancing strong visual impact with everyday usability.

In addition to retail collections, TWAL collaborates with select partners on custom projects for organizations, events, and institutions—extending its design approach to place-based storytelling across a wider range of applications.

At its core, TWAL celebrates the places people love and the role those environments play in shaping a sense of home—bringing that connection into thoughtfully designed, accessible products.

TWAL is regularly selected for partnerships across retail, hospitality, media, and community-based initiatives.